The best products don’t get the most sales. The best consultants don’t get the most clients. And the best writers don’t sell the most books. What matters more is your point of view.

Once you get used to the pain you are free to create. This will help you build that skill.

We’re told that ideas can change the world. Believe in yourself. Ignore the naysayers. Just do it. But, as I learned recently, it’s a lie.

You might say, a person hires the t-shirt for the day to tell a story about themselves. So if your brand had a t-shirt, who would wear it?

We’re all caught up in our own story, our own world and how it affects us. By the time they find you, your customer’s story has already begun.

When all the strategies and tactics get confusing, your C.O.R.E. Strategy will keep you on track.